Rai TV Ladina - Deboriada: families incö - TV show about the Internet in the families
Internet, a danger innovation? The TV show "Deboriada" of the 12.11.09 on Rai TV Ladina speaks about how the Internet have changed the live in the families. The dangers for our children, services available and how to avoid inappropriate use of the web. A film by Adele Moroder, producer Georg Penn. With the participation and the comments of the administrators of Internet Service, Markus Rabanser and Luca Prinoth as experts.
In the next 5-6 years (up to the season 2014/2015), the number of the bookings by web will increase from 28% to 43% 29% of the Germans search the information on internet before they book their holidays.
These data result from the study "Krise & Beyond: Multichannel - dynamics in the tourism 2009-2015" of the GfK, Sempora, iProspect and Google Germania.
In the last years an enormous development of the travel behaviour took place; from the booking in the travel agency, over the information search in the web with booking through the agency, up to the online-booking.
Not only young consumers book their holidays online.
In the last winter season there has been an enormous increase of internet bookings (one third of all trips). The reason for it could be the economic and financial crisis.
The study refers to an examination of 20.000 private German households about their travel behaviour, executed from the GfK-Travelscope. UNIKA art exhibition 2009 The new website produced by Internet Service for the UNIKA artist group is online. We invite you to make a virtual tour through these fantastic creations. more informations >
Even in Italy cases of fraudulent subscription The European Consumer Centre (ECC) warns from cases of fraudulent subscription on the Internet in Italy. In German-speaking countries these cost traps are already widespread. These traps are websites that offer free programs (such as Skype, Google Earth, Adobe Reader, etc.) for download, but not for free. As the programs are counted among the so-called “freeware” (free software), the consumers supposes that the download is free. The use of these sites is not free, you must fill out a registration form for the download and thus acquire a subscription for several years. Our advice is to always read with attention the small print before you disclose your personal data in Internet. Should you nevertheless fall into a subscription trap, don’t be intimidated by the warnings and threats of the website operator, but contact the European Consumer Centre of Bolzano and enforce your rights.
Wi-Fi free from 1st of January - the norms of the Pisanu law have been dropped. Wi-Fi is free from 1st of January: After several years of negotiations almost all obligations of the public W-Lan Hotspots of the Pisano decree from 2005 have been abolished. The operators are no longer committed to register the users and the traffic.
Internet Points have to ask further on for a license at the bursary until 31st of December 2011.
Firms, like hotels, bars, restaurants etc, which are offering an internet connection as extra service are not affected. These enterprises are allowed to offer this service (Wi-fi, Wireless, etc) further on for their customers free of charge.
Because of this law, enacted in 2005, many public and private associations have come to the conclusion not to offer an internet access for their guests and members.
With the new decree this will likely change again.
The new law comes into effect in 2 months. Minister Maroni is going to keep some safety regulations, especially for public internet points. The police would be able to monitor the internet access of certain providers for a certain period and for a certain purpose, like it is done in case of telephone surveillance.
Internet marketing News The German speaking SEOs (search engine optimizer’s) met last Friday at the SEOKOMM conference in Salzburg. The compared to last year, significantly improved event raised, as usual, different opinions on the same subject. Therefore every SEO must create the best theory out of his personal experience.
Here are some news concerning Internet Marketing which we want to convey to our customers:
Due to the fact that a good website optimization is no longer sufficient in all cases, the paid advertisings at Google Adwords become increasingly important. Especially in the event of quick advertising campaigns to close a booking gap, the positioning of an Adwords advertising is probably the most efficient solution.
The Social Media portals are increasing constantly. Besides Facebook, Twitter and Co, it is also advisable to deal with Google+ (new Social Media of Google). Especially the possibility to create business presence or a kind of fan site is highly recommended because it shows a good Google indexing, even if only temporarily and depending on the relevance of the entries.
A current "must" is Google Places. Every company should register on this platform.
This entry contributes specifically to achieve a more complete representation of your company in the results of Google (with map, address etc).
With some computer and internet skills it is possible to create all of these entries yourself. Otherwise, if you prefer, you can of course commission us with the execution.
SÜDTIROL.EU the first top domain in correct spelling for Südtirol Internet Service gets the contract for the first top domain for Südtirol written in the correct form with the “umlaut”. more informations >
Internet Service Story. The radio station Radio Gardena dedicate to Internet Service and his successful story a edition of the radio program "Prisma" with the local star radio speaker Egon Vinatzer. the radio show >
Attention about frauds on Internet On this page you will find more information's about the last frauds on Internet in Italy. more informations >
Internet Service wins with Relais & Chateaux Gardena Grödnerhof the INTERNET-AWARD HOGAST - 1.Place Best Website in Bavaria (Germany), Austria and South Tyrol. more informations >
We are now in our new offices in the Sneton street 17 Ortisei. On this page you can find some impressions of our inauguration: more informations >
Fraudulent e-mails in circulation Many hotels, guesthouses and rental company in Val Gardena have got in recent days and weeks, booking requests for longer periods during the low season. more informations >
Punishments for undesired e-mails and fax According to the current Italian privacy laws, the e-mails and fax without recipient address can be sent only with explicit consent of the person concerned. The delivery of such mailings is therefore prohibited and punishable (Italian Legislative Decree 196/03).
If you are affected by these undesired e-mails or fax, you have the possibility to fill out the corresponding form and to transmit it to the sender as a warning. Form download >
Positive forecasts for online advertising
Already in 2011 the online advertising will surpass both television and print as most important advertising medium.The growth of Internet advertising will remain above average and by 2014 it will account for one third of all ad spending. In the future, consumers will invest more money on the Internet as for other advertising media.
The auditing and consulting services organisation PwC expects in their “German Entertainment and Media Outlook 2010-2014”, that the share of online advertising will increase from 22% in 2009 to 32% in 2014.
Due to the advance of the mobile Internet with attractive devices, fast mobile networks and cheap flat rates, consumers spend more time online. This trend can also be seen in advertising budgets.
The Internet dominates also the consumer spending. In 2014 the expenses for Internet will amount to 11.3 billion euro, followed by books (10.3 billion euro) and television (9.7 billion euro).
USA – every 4th page request concerns Facebook The social networks are the most asked in Web.
According to statistics of the market researcher Hitwise, Facebook is leading the internet use in the USA of all page requests of the US-Users in the second half of November with 24,27%. Youtube is far behind on the second place with 6,39%, followed by Google with 5,32% and Yahoo-Search 0,68%. The mobile internet use is excluded in this statistics.
Also obvious is the number of page visitors, even if it doesn’t demonstrate such big differences compared to the page requests. Facebook is again leading with 10,28% followed by Google with 7,21% and Youtube 3,19%. The running battle between Facebook and Google continues. Gmail has been deleted from the list of E-Mail-Providers importing user contacts.
Enhance your websites for users - and not for Google
Maile Ohye, Developer Programs Tech Lead at Google, talks about developments in the search.
In the past Internet users used plug-ins to display web pages correctly – now this is done by HTML5.
Furthermore websites fought for the favor of users, nowadays they are fighting for the attention of search engines and search engines for the favor of users.
The Google manager advises site operators to concentrate on optimizing the page for the users and not on their page ranks and the optimal keyword density. This is the motto since 2003.
In accordance with this motto, Ohye’s advice is almost timeless: provide exceptional content and services, include relevant terms, set smart tags, attract links from other sites and reviews, consider recent developments such as social media and location-based data
Fraudulent e-mail “Registro del Mercato nazionale” in circulation
In the last few days some customers have received an e-mail with sender “Registro nazionale del Mercato”, which offers various advertising services. The forms are a contract template, involving a payment of over 1.200 €. We recommend you to ignore these e-mails. If you frequently receive such offers and do not know what to do, please contact us. We would be glad to help you.
Smartphones are increasingly replacing the PC
The GfK market research company attested in a study concerning the use of Facebook that many smartphone-owners already completely waive the PC for certain applications.
Smartphones are increasingly taking over tasks for which the computer has been used until now.
According to a measurement of the Media Efficiency Panel (MEP) of the market research company GfK
57 percent of the smartphone-owners used Facebook from their mobile device in January 2012. One third of these persons uses the smartphone exclusively for this purpose and completely waives the computer. Three fourths of the "mobile-only" users were men who appear to be particularly susceptible to this kind of substitution.
Online booking of travel services popular than ever
According to the industry association Bitkom already one in ten Internet user books travel services only through the Internet.The trend is increasing. More than 30 million Germans booked their travel services through the Internet, five million of them in the last year for the first time.
Especially accommodations, flights, train tickets and package tours are booked online.
The opinion research institute Forsa interviewed on behalf of Bitkom over thousand Internet users aged at least 14 years and assessed that already every second user can imagine to book travel services in future solely through the Internet.
That would imply an increase of nine million online bookers.